HSBC.com Home Page

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets.


Before: HFC home page
Before: HFC home page
Background

Though the two websites were branded differently, Beneficial.com and HFC.com contained the same content. The brands were active in different states.

Challenge

Create an easy-to-understand, friendly home page that instills a sense of trust. Reduce visual noise and create a single point of initial focus. Place the “Find a Loan” feature prominently.

Result

With the home-page image and banner text, stakeholders felt the page was improved. Navigation was clearer. “Find a Loan” was prominent but not overbearing.

After: Beneficial home page
After: Beneficial home page
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