Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets.
A Beneficial/HFC program offers lower rates to customers who make payments on time. The rate-reduction program (Pay Right Rewards) was described on a web page and in an accompanying PDF.
Highlight the rate-reduction program across the new sites. Clearly define the benefits of the program to customers.
The rate-reduction program becomes a navigation item on the home page and on the mortgage landing page. The content was rewritten to eliminate the PDF.