HSBC.com Rate Reduction Program

Fagan was Principal Content Developer for the websites of global bank HSBC. The role combined writing web content with developing front-end code, two of her strengths. HSBC bought Beneficial.com and HFC.com, which desperately needed redesigns. The two sites were essentially the same but served different markets.


Before: HFC.com Rate Reduction Program
Before: HFC.com Rate Reduction Program
Background

A Beneficial/HFC program offers lower rates to customers who make payments on time. The rate-reduction program (Pay Right Rewards) was described on a web page and in an accompanying PDF.

Challenge

Highlight the rate-reduction program across the new sites. Clearly define the benefits of the program to customers.

Before: HFC.com Rate Reduction Program PDF
Before: HFC.com Rate Reduction Program PDF
Solution

The rate-reduction program becomes a navigation item on the home page and on the mortgage landing page. The content was rewritten to eliminate the PDF.

After: Beneficial.com Rate Reduction Program
After: Beneficial.com Rate Reduction Program
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